Brand Manager Romania

Marketing București Full-time Romania

Job Description

We are looking for an enthusiastic Brand Manager to join our marketing team and manage the relevant brand on a local level within the Global Category/ Brand guidelines set, developing and implementing effective activations.

The Brand Manager role is responsible for supporting entire list of marketing activities in Romania, reporting to Category lead.

Main responsibilities of the role:

  • Co-define growth strategies and long-term plans, leveraging consumer insights and driving corresponding marketing programs for assigned category/ brand within Global guidance.
  • Develop and optimize marketing campaigns (product launches and consumer campaigns), following market trends and presenting creative ideas to make relevant consumer campaigns in ATL and/ or BTL.
  • Work with Category HQ team to export local insights and import best central solutions translated to local environment.
  • Manage local product range and coordinate NPDs launches.
  • Partner with all stakeholders (creative, digital and media agencies, other functions) to support execution of annual plans.
  • Conduct analyses of multiple sources of data (also competition) compiling local knowledge and key market insight.
  • Track budgets with an eye towards maximizing gains.


  • Enthusiastic about coffee and passionate about marketing
  • Creative and results-oriented
  • Appreciate a fast pace and enjoy thinking out of the box
  • Proven track record of setting and driving brand agenda,
  • University degree, preferably in Marketing / Business Administration / Economics
  • Min 3 years of relevant experience in developing and executing brand activations
  • Fluent in Romanian & English

If you’re also an excellent communicator and team player, we’d like to meet you.

Additional Information

If you are interested in this career opportunity at JDE, hit the “I’m interested” button and upload your application. 

What we can offer:

  • The opportunity to join a highly successful global, yet local, coffee company at an exciting time of steep business growth. 
  • A strong focus on developing our team members through a series of on-the-job challenges, coaching and training, with the support of state-of-the-art tools and technologies.

JDE is a subsidiary of JDE Peet’s, the world's leading pure-play coffee and tea company, headquartered in The Netherlands. For more than 265 years, JDE has been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands including L’OR, Gevalia, Senseo, Tassimo, Pickwick, Friele and Café Noir. 

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup. 

At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.