We are looking for an enthusiastic Brand Manager to join our marketing team and manage the relevant brand on a local level within the Global Category/ Brand guidelines set, developing and implementing effective activations.

The Brand Manager role is responsible for supporting entire list of marketing activities in Romania, reporting to Category lead.

Main responsibilities of the role:

• Co-define growth strategies and long-term plans, leveraging consumer insights and driving corresponding marketing programs for assigned category/ brand within Global guidance.
• Develop and optimize marketing campaigns (product launches and consumer campaigns), following market trends and presenting creative ideas to make relevant consumer campaigns in ATL and/ or BTL.
• Work with Category HQ team to export local insights and import best central solutions translated to local environment.
• Manage local product range and coordinate NPDs launches.
• Partner with all stakeholders (creative, digital and media agencies, other functions) to support execution of annual plans.
• Conduct analyses of multiple sources of data (also competition) compiling local knowledge and key market insight.
• Track budgets with an eye towards maximizing gains.