In-Store Activation Specialist

Sales & Marketing București Full-time Romania

Job Description

Reporting to the Shopper Marketing & Sales Analysis Manager Romania, the In-Store Activation Specialist is responsible for the development, monitoring and implementation of all country and account specific activities and materials focused on the shop floor eg. displays, premia, promotional packaging, shelf material, leaflets and advertisements in retail magazines.


  • The development and implementation of displays, while ensuring the cost price is within budget.
  • The development and implementation of ideas to support initiatives at trading partners (eg. leaflets).
  • Responsible for the correct artwork/ emission/ grid/ communication and alignment with all internal functions in order to respect the company's strategy.
  • Responsible for POS materials development, order, and implementation together with the field force within allocated budget and with minimal losses.
  • The development and implementation of ideas to ensure an excellent execution and activation of all brands on the shop floor (POS Materials).
  • The development and implementation of national promotions fitting within the promotion strategy, to ensure effective and efficient use of the promotion budget.
  • Excellent and on-time delivery of advertisements for publication in relevant retail magazines.


  • University degree
  • Minimum of 2-year experience in Trade/ Shopper Marketing, Retail, or Sales
  • FMCG experience, preferably in an international environment
  • Excellent communication skills with a market-oriented approach and team-player spirit
  • MS Office - Excel
  • Learning on the fly in a fast-paced business environment
  • Good knowledge of English.

Additional Information

What we can offer:

  • The opportunity to join a highly successful global, yet local, coffee company at an exciting time of steep business growth. 
  • A strong focus on developing our team members through a series of on the job challenges, coaching and training, with the support of state-of-the-art tools and technologies.


If you are interested in this career opportunity at JDE, hit the button and upload your application.

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious  – JACOBS DOUWE EGBERTS: A coffee for every cup.

Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of like-minded people, in an innovative environment committed to doing the right thing – all across the world. What you do here will get noticed. 

We are ambitious, creative and disciplined! Find us at Floreasca Business Park (169th Calea Floreasca, Building A, 1st Floor) in Bucharest and tell us your story over a cup of coffee!